First Day Fit 📹
DICK’S SPORTING GOODS

Dick's Sporting Goods wanted cool kids to know that they carried cool kid clothes for Back to School season. So we let cool kids run wild in the store for one crazy night as they hunted for the perfect first day fit.

A young person with braided hair, wearing a white t-shirt and a red shoulder bag, lying down with hands behind their head and looking at the camera.
Person with braided hair wearing a white shirt, a red shoulder bag, and neon green sleeves, posing indoors.
Young woman lying on a pink mat, wearing a white t-shirt with a graphic in the middle, a yellow long-sleeve shirt underneath, and a red crossbody bag, posing for the photo.
Group of five young people posing indoors, with one holding a basketball, in casual and athletic clothing.
A young person holding a basketball in a gym, wearing a green Adidas shirt with the Puerto Rican flag and Adidas logos.
Young woman lying on a pile of basketballs, smiling and holding a basketball above her head.
Young person with curly hair riding a pink and blue bicycle in front of a sky backdrop.
Two young people sitting on a staircase at night, one wearing a teal sports shirt and the other wearing a yellow and navy sports jersey, with city lights in the background.

  • CREATIVES — Alex Thompson, Sarah Keats

    CDs — Bryce Cline, Jeremy Straight, Seth Jacobs

    PRODUCER — Martin Couch

    DIRECTOR — Maceo Frost

    EDITOR — Noah Kendal

    PHOTOGRAPHER — Grant Spanier