Dick's Sporting Goods wanted cool kids to know that they carried cool kid clothes for Back to School season. So we let cool kids run wild in the store for one crazy night as they hunted for the perfect first day fit.
CREATIVES — Alex Thompson + Sarah Keats
CDs — Bryce Cline + Jeremy Straight + Seth Jacobs
PRODUCER — Martin Couch
DIRECTOR — Maceo Frost
EDITOR — Noah Kendal
PHOTOGRAPHER — Grant Spanier